Baby bags give breastfeeding moms a healthy start

New breastfeeding bags offer an alternative to the formula-laden gift bags handed out at hospitals.

In the nine months leading up to the birth of my first daughter, I read countless books, articles and blog posts about the benefits of breastfeeding. I was determined to give it my best shot and did everything I could to ensure that my baby and I would have the best chances for success.

So it was funny that immediately after her birth, the hospital gave me not one but two “complimentary” gift bags to take home to help me care for my daughter. Both were formula bags … diaper bags filled with formula samples, bottles and coupons handed out for free by the formula companies, and subsequently by many hospitals to new moms. Turns out, I wasn’t the only one to recognize the contradictory message here.