Chocolate Formula: Baby Doesn’t Know Best
The Mead Johnson company, makers of a leading line of infant formulas (Enfamil), has reached, as Marion Nestle wrote here last month, a new low point in the nation’s nutrition history by introducing a product called Enfagrow Premium Chocolate.
This is a chocolate-flavored version (it also comes in vanilla) of formula designed for toddlers—ages 12 to 36 months, according to the company—as they transition from infancy to early childhood. The can says “Toddler Formula,” which is odd since there is no way children 12 months to 36 months even need formula.