Public Service Campaign to Promote Breastfeeding Awareness Launched USA

05 Jun 2004

The American Department of Health and Human Services’ Office on Women’s Health (OWH) and the Advertising Council announced today the launch of a new national campaign that encourages first-time mothers to breastfeed exclusively for six months. “Babies were born to be breastfed,” the campaign tag line, memorably summarizes the clear recommendation contained in the new public service announcements (PSAs).

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